February 22, 2021
It is a modern reality that there are online reviews for nearly every company in existence. Utilizing reviews help people choose a business, especially in areas where they lack previous buying experience. In the past, people would consider a cemetery’s reputation and get recommendations from friends and family to help them make purchasing decisions.
Today, utilizing reviews plays a significant role in establishing a company’s reputation in the funeral industry. They also significantly expand a consumer’s network for getting suggestions. Online reviews amplify the reach of old-fashioned word-of-mouth marketing. Making good use of reviews can help you grow your business and maintain your budget for necessary business expenses such as cemetery insurance, signage, and maintenance.
Where Are Reviews Found?
When people need to choose a cemetery for funerary services, they may draw on memories of services they’ve attended, ask for recommendations, and search online. Google is by far the most used search engine in the world, and it includes the ratings and reviews for businesses in its search results. Some businesses in the funeral industry may have profiles on sites like Yelp as well, but Google search results are the primary way consumers read and write cemetery reviews.
How Do Reviews Boost Marketing in the Funeral Industry?
Consumer reviews serve as a low-cost, high-impact form of online marketing. In any industry, customers generally prefer businesses that have both high ratings and a large number of reviews. A positive reputation is especially important in the funeral industry, as grieving people are looking for compassion and assistance. Reviews can also raise your ranking in search engine results, so more people see your listing.
Marketing helps a company increase its revenue by expanding its customer base. Like any other business, your cemetery has expenses that are necessary to continue operations. A well-run cemetery must maintain its grounds to provide comfort for those who come to pay respect to their loved ones. Other ongoing expenses, such as security, utilities, and cemetery insurance, are also part of the primary budget. Online reviews can help bring in the customers needed to keep your business going.
How Can You Improve Your Online Presence?
Encourage your customers to leave reviews online. Present the idea as a way that they can offer help to others who find themselves in need of cemetery services in the future and don’t know where to begin.
You also want to read and respond to all reviews you can find for your business. Thank those who leave positive reviews and let them know how much you appreciate their acknowledgment. When you find negative reviews, look for a way to right any stated wrongs, and respond with caring concern. Be sure to keep all responses professional and courteous to maintain positive relationships with your customers.
Your cemetery needs clients. The appropriate marketing, both traditional methods like advertising in print and television and modern online tactics such as garnering positive reviews, can boost your income by reaching new customers.
About Regan Agency
A family-owned business, Long Island-based Regan Agency has more than 35 years of experience serving the library insurance and risk management needs of Tri-State residents and businesses. We have earned the trust of our clients based on our integrity and commitment to offer individuals and businesses quality library insurance products at competitive prices backed by unparalleled responsive service. Just give one of our professionals a call at (855) 272-1194.