Your library can play a vital part in the fabric of your city, town, or county, with options for plenty of information. Libraries offer their communities many essential services and resources, but patrons often need to utilize them more. If you manage one, you’re probably wondering how to get more visitors, improve your services to patrons, and engage your community in events. There is no single solution to accomplish all of these goals, but there are ways that you can improve your outreach efforts. You will need a good library risk management assessment to implement.
Tips to Get More People in Your Library
Start by investing in a library insurance policy and developing a strategy for incentivizing visitors.
Get the Best Insurance Plan
Increasing traffic in your library is a great way to connect with your community and provide people with resources. Likewise, an increase in traffic can also come with increased liabilities. Library insurance is the best way to mitigate these risks, protect patrons, and shield the book haven from losses. Consequently, not having this could harm your library in the long run.
Emphasize the Impact That Libraries Have on People’s Lives
Perhaps the best way to increase traffic to your building is to emphasize its impact on people’s lives. Significantly, many people in your community probably come to the library to use computers for job applications. Senior citizens may enjoy the selection of large print books that they can check out. Highlighting unique benefits like these can demonstrate that the library is more than just a place to get books — it’s a place to learn and grow.
Partner With Community Organizations
Partnerships are often an effective strategy for increasing traffic to a library. For example, you can partner with other establishments and organizations in your community to create a book club. Working with a kid’s organization to coordinate the book club can encourage children in your community to read more. It will also increase the likelihood that they will pay a visit to the information center in the near future. Partnerships like this should always benefit both parties. In exchange for increased traffic, your library should offer resources or volunteer support to your partner organization.
Collaborate With Other Venues To Expand Services
You can also partner with other book institutions in the area to expand services. If another information center in your county offers a program for teens you don’t have, you can collaborate with the other library to develop the program for your branch. This expansion will attract traffic from the other venue, and it will also attract new traffic as patrons come to check out the new program you offer. Look for ways to collaborate that can increase traffic for both libraries simultaneously.
Make Sure Your Library Insurance Covers Liabilities
Before you roll out your strategy to increase traffic, check with your insurer to confirm that your insurance plan is up-to-date. Library insurance offers coverage against common liabilities that libraries face.
About Regan Agency
A family-owned business, Long Island-based Regan Agency has more than 35 years of experience serving the library insurance and risk management needs of Tri-State residents and businesses. We have earned the trust of our clients based on our integrity and commitment to offer individuals and businesses quality library insurance products at competitive prices backed by unparalleled responsive service. Just give one of our professionals a call at (855) 272-1194.
